South Africa’s largest cement company wanted to reaffirm itself as a progressive market leader. Using the brand's icon, a mighty African elephant, we created a warm, positive advert that would not only establish the company's mission and vision, but also demonstrate the uses of the product. Through a combination of live action filming, green screen, time-lapse photography, 3D animation and in-camera stop motion animation, this character was brought to life to embody the values of PPC Cement. The new brand payoff line, "Our Strength, Your Vision" speaks to South African's ambitions and how PPC Cement helps them achieve those.
2 x Shortlist at New York Festivals
